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Modern neon, bright colour and strong typography — is there a better combination? The Melbourne Theatre Company utilizes all three elements in their 2013 season identity created by Interbrand. I love the custom typography called ‘MTC Neon” and its modern angles, glowing finish and nod to theatrical heritage. A glowing typeface could easily appear cheesy or fake in print but I think Interbrand does a smashing job of using the effect in an truly elegant way. Appearing on dark photographs and backgrounds, it allows titles and type to dramatically “light-up” different scenes (regardless of application). I particularly like the program covers as they highlight how the typeface could be used in photographed or physical 3D. Arts are an illuminating pillar in our society and here, Interbrand has crafted an identity that really captures that sentiment…
(spotted on and images via BP&O)
