Dutch studio Raw Color has an exquisite eye for unique and memorable colour palettes. I love their identity for TextielMuseum and TextielLab and the wide palette created by using different intensities of five dusty bright hues and pops of neon. Cerulean blue and neon pink? Yes please! The typography is also beautiful as letters T, M and L overlap in varying opacities to create distinct colour combinations and overall patterns that mimic textile weaving. The opacities are turned up or down depending on if the lab or museum is the focus of the collateral. Entrance cards, stationery, stickers, publications, tea towels, building flags – the identity is wonderfully flexible and reflects modern textile patterns.
(image via raw color)