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Regularly diligent colour posting has returned. Really. I promise! Lately, whenever I see a flower petal, I think about this stunning recent advertisement for Sony’s new 4k TV (a collaboration between agency McCann, director Jaron Albertin and photographer Nick Meek). The ad features 8 million real petals dusted across a small town in Costa Rica (to symbolize the 8 million pixels utilized by the new tv’s screen). It took two weeks for the team to collect all of the botanical pieces and set up surreal scenes of petals exploding out of a volcano, sprinkling across rooftops, sweeping down streets and pooling in big blocks of colour. The goal was to highlight the sharp display and colour capabilities of the 4k TV. Mission accomplished. I just love the first shot of an everyday street enveloped in vibrant petals. No CGI or robots are needed with imagery like that. There is something simply beautiful about such a purely handmade installation being used to advertise such a technical product. The best work seems to feature dedication to both (and a deep love for colour too)…
(photographs by nick meek, screenshots by plenty of colour; details via designboom)